Dr Janet Atkinson

Helping You Find Your Brand Personality

Brand Personality can change your business around.

Let's Work Together

01.

Core Values & Mission Alignment

Uncovering what your brand stands for, why it exists, and what emotional promise it delivers.

02.

Audience Archetype

Identifying your ideal audience’s motivations, fears, and desires so your brand personality connects on a human level.

03.

Dimension Brand Personality Model

Defining where your brand fits within sincerity, excitement, competence, sophistication, and ruggedness.

04.

Brand Archetype Discovery

Selecting the archetype (e.g., Creator, Hero, Sage, or Nurturer) that best reflects your brand’s voice and energy.

05.

Tone of Voice & Messaging Style

Crafting how your brand “speaks” online and in marketing — the words, emotions, and rhythm behind your content.

06.

Visual Identity Expression

Translating personality into design elements: color psychology, typography, imagery, and overall aesthetic.

07.

Emotional Differentiation

Pinpointing what emotional triggers make your brand unforgettable compared to competitors.

08.

Brand Experience Consistency

Ensuring the same personality is felt across all touchpoints — website, social media, packaging, and customer service.

We All Need Help To Realize What We Want Most.

Book A Service

Business Coaching

Speaking Engagements

Workshops & Seminars

About Me

I’m Dr Janet Atkinson. I Help Entrepreneurs Build Their Dreams

“Success isn’t just built on strategy; it’s fueled by personality. A brand with a defined personality doesn’t chase attention; it magnetizes it. When your values, visuals, and voice align with authenticity, your audience doesn’t just buy from you they believe in you. That’s where real success begins.”

If You Have Any Question,
Feel Free to Call (517) 271-3245